Legend

Every color means something.

The topic color code, what each chip and state stands for, and how an email is put together. One key runs through the interface and the inbox.

Topic colors

Each topic owns one color. In an email it is the top band, the tag, the button and the footer key.

#1B78A6
Speed BlueTransportationOn screen: TransportationEmails: Vehicle released, Released on override, Vehicle inboundWhite type on it: 4.9:1Holds on white 4.9:1, on the dark card 3.7:1 Inverted on a phone #4BA8D6
#C6380F
IQ OrangeKey controlOn screen: Key controlEmails: Key overdueWhite type on it: 5.3:1Holds on white 5.3:1, on the dark card 3.5:1 Inverted on a phone #FF9067
#0E8F55
Bay GreenInspectionsOn screen: InspectionsEmails: Inspection needs attentionWhite type on it: 5.1:1Holds on white 4.1:1, on the dark card 4.4:1 Inverted on a phone #2EAF75
#7B4FD9
Precision PurpleVehicle recordOn screen: Vehicle lifecycleEmails: Returned vehicle matchedWhite type on it: 5.3:1Holds on white 5.3:1, on the dark card 3.5:1 Inverted on a phone #B589FF
#A8801A
TrackDay YellowApprovalsOn screen: The release gateEmails: Funds approval neededWhite type on it: 5.2:1Holds on white 3.6:1, on the dark card 5.0:1 Inverted on a phone #A57D17
#8B93A7
Signal GreyDashboardOn screen: DashboardEmails: Daily summaryWhite type on it: 5.3:1Holds on white 3.1:1, on the dark card 6.0:1 Inverted on a phone #656D81
#D44014
IQ OrangeAlerts, on any topicOverdue keys, emergency overrides, weather alerts.White type on it: 4.6:1 Inverted on a phone #FF865A

The invert filter is a stress test. Mail apps treat color in their own ways, so a real test send is the check.

Chips

Status is a chip, never a sentence. Six tones, each with one meaning wherever it appears.

GreenDone or confirmedApproved, Paid, Dispatch sheet, Record updated, Front desk emailed
TrackDay YellowPending, or worth a lookFunds pending, ETA, Review, Out, Email not sent
IQ OrangeStop: overdue, blocked or overriddenOverride, Overdue, weather alert
ChromePermanent or finalPermanent record, Sold
DimNot started, or not applicableNo key, Email ready, Template
NeutralInformation onlyIntake, Key in

Vehicle stages

One permanent record per VIN, from arrival to release.

InboundPaid for, dispatch sheet on file, on the way to a lot.
IntakeSigned for at drop-off, key tagged and hung on its hook.
ReconInspection and repair before it is ready to list.
ListedReady for sale.
SoldSold. Release stays locked until a manager approves funds.
ReleasedLeft with a verified carrier. A status on the record, never a closed file.

Keys

No keyNothing to hang yet, as with a vehicle still inbound.
Board tappedThe key board was read in the last three minutes, so a key can move. It lapses on its own.
Key inOn its numbered hook.
Out 47mChecked out at the board, with a name and a reason. The record says which board it left from.
Overdue 6h 20mOut past the key limit, 4 hours unless Settings says otherwise. It stays flagged until the key is checked in.

Inspection results

PassedEvery check passed.
Needs attentionAt least one check needs a person.
FlaggedAt least one check failed.

Sales floor

On the sales page. Chart series are yellow, white, blue and steel, so IQ Orange stays the alert color: only a quiet stretch or a quiet rep is orange.

CallA logged call, connected or not. Yellow, the first series color.
EmailAn email to a customer. Chrome, the second series color.
Review requestA request for a review. Blue, the third series color.
Quiet stretchNo call, email or review request for the quiet limit or longer (Settings, Site bank). Shaded in the orange wash.
ActiveTouched a customer within the quiet limit.
Quiet 46mNothing logged for longer than the quiet limit, and still counting.
Floor closedOutside the sales floor hours.
Customer nameA link wherever it appears. It opens that customer: their rep, the vehicle they bought or are asking about, and every call, email and review request. A sold vehicle names the same customer and the same rep on its own record.

Weather

On the weather tiles and at /weather. Alerts take the grade the National Weather Service gave them; the light windows are yellow wherever they appear.

Tornado WarningAn active alert the National Weather Service graded Extreme or Severe, for this forecast zone. Orange, the same as an overdue key: it stops work.
Heat AdvisoryAn active alert graded Moderate or Minor. Yellow: plan around it. The weather page carries every word of it, including what the office says to do.
Morning goldGolden hour after sunrise: the sun between 4 degrees below the horizon and 6 above. On every weather tile, at every size, and shaded yellow behind the hourly chart.
Golden hour nowThe window the clock is standing in, lifted to the brightest bronze on the tile and on the page. A small tile carries only this one window, running or next; medium, large and the page carry both.
Evening goldThe same window before sunset. Both are worked out from the coordinates and the date, not fetched, so they are there even when a forecast call fails.
Blue hourThe two degrees below golden hour, either side of the day. Shown on the medium and large tiles and on the weather page.

The cluster

On the weather page and the medium and large tiles. A cell nothing measured says so on its face, and grip is a category because nothing in the feed supports a number.

EstimateOn a cell nothing measured: the pavement temperature and the tire warm-up band. Both are models, and both name their inputs underneath. A measured cell never carries this tag, and a model whose inputs are missing is not drawn at all.
DryGrip, as a category rather than a number. Nothing in the feed supports a coefficient of friction, so none is offered. Dry, Damp, Wet and Standing water, each with the field that put it there printed under it.
Wet, ice riskOrange on the cluster means the same as orange everywhere: it stops work. Grip goes orange when the pavement estimate is at or below freezing, and the words say which of ice, frost or freezing fired.

The working day

The band across the weather page. Two facts kept apart: how hard the hour is, and whether the light is good in it.

Good goingNothing in the way. Navy: the band only takes a color when an hour asks for something.
WorkableYellow, the same as everywhere else: plan around it. Heat index in the caution band, freezing, a 30% rain chance, gusts over 25 mph or wind over 20.
Hard goingOrange: it stops work. A heat index at the NWS Heat Advisory level, 20 degF or colder, a 60% rain chance, or gusts over 35 mph.
Golden hourDrawn under the hours it covers rather than replacing their color, because a 95 degF golden hour is still the best light of the day and still hard on whoever is standing in it.

Connection lights

In the Settings cockpit. The shift-light bar shows how many connections are answering or ready, in the color of the worst one.

AnsweringThe service was pinged and answered. Its time is shown in milliseconds.
ReadyConfigured and waiting to be used. Nothing is pinged until it is needed.
IdleConnected, or standing in with sample data, and not driving anything yet.
OffNot configured.
DownPinged and did not answer within four seconds.

An email, part by part

Every email is built from the same ten parts, in the same order.

  1. Topic bandThe top edge is the topic color.
  2. HeaderThe Vesper Row wordmark on navy. It carries its own ground, so dark mode and inversion cannot hide it.
  3. Topic tagSays what the email is about in words as well as color.
  4. Event and vehicleWhat happened, then the vehicle: model, stock number and a masked VIN.
  5. Alert bannerOnly when needed. IQ Orange for overdue and overrides, the topic color for a locked gate.
  6. FactsTwo columns on a phone, one only on the narrowest screens.
  7. ButtonOne action, in the topic color, that opens the record.
  8. Fine printSpecific to this email: what it is, and what is and is not in it.
  9. Company footerBoth lots, phone and site, then the color code with this email’s topic in bold, then the privacy and receipt lines.
  10. Developed by Paddock20The mark, the tagline and paddock20.com. Always last.

Footers

Two parts, always: the company block, then the developer credit.

Company footerVesper Row MotorsportsMain Lot: 9900 Vesper Row, Nashville, TN 37203Annex Lot: 9900 Annex Drive, Franklin, TN 37064615-555-0142 · vesperrow.exampleOne block, the same in every email. Vehicle numbers are masked and license numbers never appear in full.
Paddock20Developed by Paddock20 · Digest. Develop. Deliver.
Last in every footerSupplied artwork, used as isDark ground onlyMinimum width 150 px